https://annalysemcleod.com AM Sat, 21 Nov 2020 23:31:09 +0000 https://annalysemcleod.com en https://annalysemcleod.com/Intro-List Sat, 21 Nov 2020 23:31:09 +0000 AM https://annalysemcleod.com/Intro-List I’m Annalyse<img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/bf399bf666defb434fb2e30d02ec2f373aebd4301816ab58434d767160588c5b/AM-Profile-10-10.png" data-mid="89640183" border="0" src="https://freight.cargo.site/w/500/i/bf399bf666defb434fb2e30d02ec2f373aebd4301816ab58434d767160588c5b/AM-Profile-10-10.png" /> Intuitive<img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/77d79cd3132d858bd4b9070fdd76e87f46eaf00235988e108493bf4f5beae9ec/Artboard-1.png" data-mid="89640117" border="0" src="https://freight.cargo.site/w/500/i/77d79cd3132d858bd4b9070fdd76e87f46eaf00235988e108493bf4f5beae9ec/Artboard-1.png" /> Analytical Copywriter<img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/f6d23570c121d11ed0bac9a5638581011b168d62b102c6e6cd5268d269cefade/Artboard-2.png" data-mid="89640119" border="0" src="https://freight.cargo.site/w/500/i/f6d23570c121d11ed0bac9a5638581011b168d62b102c6e6cd5268d269cefade/Artboard-2.png" /> Personable Strategist<img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/86ea8ddff23eefde1e7f8f5d93547704129a5dea38671ee893482b00f442646e/Artboard-3.png" data-mid="89640121" border="0" src="https://freight.cargo.site/w/500/i/86ea8ddff23eefde1e7f8f5d93547704129a5dea38671ee893482b00f442646e/Artboard-3.png" /> Objective Creative Thinker<img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/21dc6b40537a9746e60894a5e539f6050a8aa13fd3f5ad248e5f4c9b611ac6f3/Artboard-4.png" data-mid="89640122" border="0" src="https://freight.cargo.site/w/500/i/21dc6b40537a9746e60894a5e539f6050a8aa13fd3f5ad248e5f4c9b611ac6f3/Artboard-4.png" /> Find out more https://annalysemcleod.com/Intro-Long-Copy Sat, 10 Oct 2020 02:44:12 +0000 AM https://annalysemcleod.com/Intro-Long-Copy I map pathways for brands to break future ground and drive momentum towards a better world. I have a wild drive to unearth meaning, significance, and insights for everyone I work with. Deep, Authentic + Meaningful Mapping is my signature approach and strategic planning method. It can be applied across all aspects of brand strategy, writing and marketing to unearth meaning and drive results. Want to join the do-good mission-driven generation of brands? Let deep, authentic and meaningful mapping take you there. Work with me <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/8c40367129f1a033d8da5895baadeebb8a05fc5ace21954c63a98b4607c29caf/Artboard-5.png" data-mid="86599768" border="0" data-scale="65" src="https://freight.cargo.site/w/500/i/8c40367129f1a033d8da5895baadeebb8a05fc5ace21954c63a98b4607c29caf/Artboard-5.png" /> https://annalysemcleod.com/Quote-1 Sat, 10 Oct 2020 02:46:38 +0000 AM https://annalysemcleod.com/Quote-1 <img width="47" height="25" width_o="47" height_o="25" data-src="https://freight.cargo.site/t/original/i/7bb292c66423809ee4e39190674c8c4e8bead9c564a687c32a699ae23959ba42/AM-TriangleQuote-02-Down.png" data-mid="86599326" border="0" src="https://freight.cargo.site/w/47/i/7bb292c66423809ee4e39190674c8c4e8bead9c564a687c32a699ae23959ba42/AM-TriangleQuote-02-Down.png" /> She is an incredible listener and her toolbox of plans &amp; strategies are easy devices to interpret. <img width="47" height="25" width_o="47" height_o="25" data-src="https://freight.cargo.site/t/original/i/f449e54f0569f2ee5f3e6e2f14a01b48f8a174bb55269c44b138238fe0aba995/AM-TriangleQuote-02-Up.png" data-mid="86599327" border="0" src="https://freight.cargo.site/w/47/i/f449e54f0569f2ee5f3e6e2f14a01b48f8a174bb55269c44b138238fe0aba995/AM-TriangleQuote-02-Up.png" /> Claire McCaughan, Custom Mad Read more testimonials https://annalysemcleod.com/About-1 Sun, 11 Oct 2020 08:08:43 +0000 AM https://annalysemcleod.com/About-1 I’m Annalyse <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/bc3801646ef738ee89a7e52b4a3a2b7165573da6b2b2886901ecff1421ac2c73/AM-Profile.jpg" data-mid="85241421" border="0" data-scale="65" src="https://freight.cargo.site/w/500/i/bc3801646ef738ee89a7e52b4a3a2b7165573da6b2b2886901ecff1421ac2c73/AM-Profile.jpg" /> I have a wild drive to unearth meaning, significance, and insights for everyone I work with and forge pathways for brands to break future ground and drive momentum towards a better world. I'm a strategist that was born to message, market, name, write, play, develop and build brands. I uncover the nuts and bolts of who you are, what you stand for and how you want to make a difference. I’m a truth-seeking storyteller, which has translated into my signature approach - Deep, Authentic and Meaningful Mapping. With a career deep in strategic communications - including years as the Head of Strategy &amp; Engagement at the Australian Design Centre - I went solo and have been supporting smaller brands and businesses since 2016. I merged my abilities from work and life and now deliver quality outputs for various roles as a writer, strategist and a brand innovator. To make a positive impact on the world, organisations, businesses and brands must be unapologetic about what they stand for, and stand apart in their vision. Nothing excites me more than working with brands who are seeking to reimagine a new way forward—those who want to make a positive contribution towards building a brighter future. Work with me https://annalysemcleod.com/About-2 Sun, 11 Oct 2020 08:09:46 +0000 AM https://annalysemcleod.com/About-2 My Signature Approach My unique starting point works to capture your Future Ground early on, to help reinforce why you are in business. It supports you to understand the impact your vision may have in the years ahead. From here, we’ll map deep, authentic and meaningful pathways to drive you toward your vision. With your Map in hand, you’ll be free to work on the things that matter most. You will stay aligned with things that create a positive impact and real-world outcomes for you and your business. <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/cb3639294e83858c97d15151475b34ff47f0985ba1833a5853d5f8822da23ed3/Artboard-6.png" data-mid="88079518" border="0" data-scale="74" src="https://freight.cargo.site/w/500/i/cb3639294e83858c97d15151475b34ff47f0985ba1833a5853d5f8822da23ed3/Artboard-6.png" /> https://annalysemcleod.com/About-3 Sun, 11 Oct 2020 08:11:00 +0000 AM https://annalysemcleod.com/About-3 My Process <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/8c40367129f1a033d8da5895baadeebb8a05fc5ace21954c63a98b4607c29caf/Artboard-5.png" data-mid="88079522" border="0" data-scale="73" src="https://freight.cargo.site/w/500/i/8c40367129f1a033d8da5895baadeebb8a05fc5ace21954c63a98b4607c29caf/Artboard-5.png" /> Deep, Authentic and Meaningful Mapping is human centered and starts with a lot of conversation, conveying and listening. You’ll get to access my abundant imagination and my ability to grasp information, reduce complexity and distil sharp insights. The process draws on a range of techniques, methodologies and my experience. It’s an approach that is rooted in exploration, collaboration, communication, and experimentation. No two people, projects or processes are the same. The process will always begin with you, and end in plans that are thoughtful and aligned to your purpose, values and beliefs. https://annalysemcleod.com/Chat-1 Fri, 09 Oct 2020 23:42:26 +0000 AM https://annalysemcleod.com/Chat-1 Chat Looking for a fresh perspective and objectivity on your ideas? I pride my work on discovering the most relevant razor-sharp insights. I'll start by listening to you and understanding your business and the environment you operate in, your aspirations and objectives. I'll work to identify some on the spot insights and map out meaningful next steps. We can talk about how to reach people, where sustainability sits in your business, strategies, tactics or plans. Where you’re at, why you're in business and how your vision is going to create change. Take me for a test run and book in for a chat. https://annalysemcleod.com/Brand Fri, 09 Oct 2020 23:43:39 +0000 AM https://annalysemcleod.com/Brand Brand Strategy Whether you’ve already got a vision or you need to distil one, your brand strategy is the plan for putting your big idea into action. It's your plan that will forge the pathways to break future ground. Your brand strategy should illicit connection and support conversion to achieve your business goals. The world needs individuality, differentiation and dedicated visionaries. A deep, authentic and meaningful brand strategy will set you apart, inspire others, define collaborations and talk confidently about who you are, why you exist and what you do. It’s your momentum plan that articulates the ways you will move, behave and strive towards your Future Ground. Unearth your big idea with Deep, Authentic + Meaningful Mapping. Services Persona development The starting point for value creation - learn to know your most potent customers! Future Ground An anticipative pointed paragraph that articulates how the world looks with the success of your brand’s effort. Brand storyA neat narrative to align your efforts in the here and now with your Future Ground. ValuesDefining the way your brand operates and shows up in the world and the way you do things Brand personalityA manifestation of your values and summary of smartly appointed adjectives that are the portrait for you brand. Tone of voiceTransitioning your personality to a language bible. Brand Momentum plan Vision, Mission values defined in a two pager. Brand Strategy All of the above. https://annalysemcleod.com/Words Fri, 09 Oct 2020 23:44:57 +0000 AM https://annalysemcleod.com/Words Words Words are a mighty tool to connect and influence people to choose you. I have a strong understanding of the strategic impact writing has in connecting with audiences, and the benefit that excellent copy can bring to your brand's performance. The digital era is forcing people, brands, causes and organisations to pay particular attention to what they are saying. What they say, how they say it, and above all, knowing why they are saying it at all. That's where I come in. Starting with who you are trying to talk to, we’ll set a tone of voice that readers can connect with, and map your copy needs from there. Map what you need to say today. Services NamingCreate a meaningful name that encapsulates your vision and is reflective of where you’re going. Branded copyFor websites to blogs and from social posts to your newsletter templates. Let’s ped-down your tone of voice and get started. Blogs Website Copy Social MediaPrint, media, marketing, ad copy (you name it)!Got an idea for a book I’ve been asked before. https://annalysemcleod.com/Marketing Fri, 09 Oct 2020 23:47:39 +0000 AM https://annalysemcleod.com/Marketing Marketing Seeking quality strategies and authentic engagement? I’m all for the analogue renaissance and empathetic marketing. I take pleasure in being able to simplify the digital marketing landscape for overwhelmed clients. I connect with clients' true purpose and develop quality strategies that deliver authentic engagement. By leading with empathy, we will make sure our marketing efforts are all on purpose. We won't necessarily start with setting up Instagram as step one. Maybe your sick of social media gurus busting your bank balance with ad word campaigns and influencer budgets? Sales funnels making you feel a bit icky? Me too. Mindful Marketing with Deep Authentic and Meaningful Mapping Services Persona developmentThe starting point for value creation - learn to know your most potent customers! Customer Journey mappingA simple visual story helping define customers interactions wyou your brand. Human-centred marketing plansMeaningful plans developed using a combination of research, empathy, design-thinking and an agile mindset. Content StrategyContent pillars, timing and distribution packaged up to deliver to your personas. Digital Marketing StrategyPlanning your paid, earned and owned media. Other Marketing &amp; Strategy ServicesLet me know what you’re after.