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Looking for a fresh perspective and objectivity on your ideas? I pride my work on discovering the most relevant razor-sharp insights.
I'll start by listening to you and understanding your business and the environment you operate in, your aspirations and objectives. I'll work to identify some on the spot insights and map out meaningful next steps.
We can talk about how to reach people, where sustainability sits in your business, strategies, tactics or plans. Where you’re at, why you're in business and how your vision is going to create change.
Take me for a test run and book in for a chat.
We can talk about how to reach people, where sustainability sits in your business, strategies, tactics or plans. Where you’re at, why you're in business and how your vision is going to create change.
Take me for a test run and book in for a chat.
Brand Strategy
Whether you’ve already got a vision or you need to distil one, your brand strategy is the plan for putting your big idea into action.
It's your plan that will forge the pathways to break future ground. Your brand strategy should illicit connection and support conversion to achieve your business goals.
The world needs individuality, differentiation and dedicated visionaries. A deep, authentic and meaningful brand strategy will set you apart, inspire others, define collaborations and talk confidently about who you are, why you exist and what you do. It’s your momentum plan that articulates the ways you will move, behave and strive towards your Future Ground.
Unearth your big idea with Deep, Authentic + Meaningful Mapping.
The world needs individuality, differentiation and dedicated visionaries. A deep, authentic and meaningful brand strategy will set you apart, inspire others, define collaborations and talk confidently about who you are, why you exist and what you do. It’s your momentum plan that articulates the ways you will move, behave and strive towards your Future Ground.
Unearth your big idea with Deep, Authentic + Meaningful Mapping.
Services
Persona development
The starting point for value creation - learn to know your most potent customers!
Future Ground
An anticipative pointed paragraph that articulates how the world looks with the success of your brand’s effort.
Brand story
A neat narrative to align your efforts in the here and now with your Future Ground.
Values
Defining the way your brand operates and shows up in the world and the way you do things
Brand personality
A manifestation of your values and summary of smartly appointed adjectives that are the portrait for you brand.
Tone of voice
Transitioning your personality to a language bible.
Brand Momentum plan
Vision, Mission values defined in a two pager.
Brand Strategy
All of the above.
Words
Words are a mighty tool to connect and influence people to choose you. I have a strong understanding of the strategic impact writing has in connecting with audiences, and the benefit that excellent copy can bring to your brand's performance.
The digital era is forcing people, brands, causes and organisations to pay particular attention to what they are saying. What they say, how they say it, and above all, knowing why they are saying it at all. That's where I come in.
Starting with who you are trying to talk to, we’ll set a tone of voice that readers can connect with, and map your copy needs from there.
Map what you need to say today.
Starting with who you are trying to talk to, we’ll set a tone of voice that readers can connect with, and map your copy needs from there.
Map what you need to say today.
Services
Naming
Create a meaningful name that encapsulates your vision and is reflective of where you’re going.
Branded copy
For websites to blogs and from social posts to your newsletter templates. Let’s ped-down your tone of voice and get started.
- Blogs
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Website Copy
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Social Media
- Print, media, marketing, ad copy (you name it)!
Got an idea for a book
I’ve been asked before.
Marketing
Seeking quality strategies and authentic engagement? I’m all for the analogue renaissance and empathetic marketing.
I take pleasure in being able to simplify the digital marketing landscape for overwhelmed clients. I connect with clients' true purpose and develop quality strategies that deliver authentic engagement.
By leading with empathy, we will make sure our marketing efforts are all on purpose. We won't necessarily start with setting up Instagram as step one. Maybe your sick of social media gurus busting your bank balance with ad word campaigns and influencer budgets? Sales funnels making you feel a bit icky? Me too.
Mindful Marketing with Deep Authentic and Meaningful Mapping
By leading with empathy, we will make sure our marketing efforts are all on purpose. We won't necessarily start with setting up Instagram as step one. Maybe your sick of social media gurus busting your bank balance with ad word campaigns and influencer budgets? Sales funnels making you feel a bit icky? Me too.
Mindful Marketing with Deep Authentic and Meaningful Mapping
Services
Persona development
The starting point for value creation - learn to know your most potent customers!
Customer Journey mapping
A simple visual story helping define customers interactions wyou your brand.
Human-centred marketing plans
Meaningful plans developed using a combination of research, empathy, design-thinking and an agile mindset.
Content Strategy
Content pillars, timing and distribution packaged up to deliver to your personas.
Digital Marketing Strategy
Planning your paid, earned and owned media.
Other Marketing & Strategy Services
Let me know what you’re after.